I was amused to read some illuminating new research showing the correlation between relationships and Netflix viewing habits.
The study coined a few new courting terms:
- Showgoggles: A quarter of survey respondents find someone more attractive based on the shows they watch.
- A Modern Showmance. Over a quarter (27%) think show-compatibility is an important factor when dating. In fact, 13% would ask someone out based solely on show-compatibility, with men (34%) significantly more likely than women (19%) to get smitten based on similar tastes in shows and movies.
- Staying in is the New Date Night. 72% who are married or in a relationship say staying in and watching Netflix together is one of their favourite ways to spend a date night.
Apparently we're not alone, 58% bond with their other half over Netflix.
But most tellingly of all, over half of respondents (51%) said they waited until they were dating exclusively to share their Netflix accounts, while 17% wait to be engaged or officially married before becoming “Netflix Official”.